![]() *Having checked a fair amount of answers during my research for this article, I couldn’t find one instance where this wasn’t the case. PAA questions always* trigger the same answerĪlthough the same questions often show up in PAA boxes across multiple search queries, Google appears to use the same source for the answer every time.įor instance, “What is the most searched thing on Google ever?” shows up in the PAA box for queries like “google trend searches” and “how many searches on google.” And the answer is pulled from the same source in both cases. Paragraphs, lists, and tables seem to be the most common, but videos sometimes show up, too.Ĥ. Like featured snippets, answers to related questions in PAA boxes come in different formats. And having done some serious clicking, it doesn’t look like there’s an end to this. More questions load whenever you click to expand to reveal an answer in the PAA box. Unlike featured snippets, which usually appear either first or second in the search results, PAA boxes can seemingly appear in almost any position.įor example, it shows in position #2 for the query ‘how to become a paramedic’:īut for ‘ blog post templates,’ it doesn’t show up until position #6.įor some queries, the PAA box doesn’t even appear on the first page. ![]() PAA boxes can appear in different SERP positions PAA questions always* trigger the same answerġ.PAA boxes can appear in different SERP positions.Each answer comes from a web page, and Google provides a clickable link to the source below each one.įour things to know about ‘People Also Ask’ boxesīefore we talk about if and how you should pursue PAA rankings, let’s cover a few things to keep in mind. The ‘People Also Ask’ (PAA) box is a Google SERP feature that answers questions related to the user’s search query.
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